Rohliks

Interesting how different regions have many different kinds of bread. Well, sometimes locally as well (according to wikipedia, there are some 6000 types of bread just in Germany - on the other hand not that Germany wouldn't be a large area). But that's not what I was going to write about.
I wanted to write about the rohlik - one kind of Czech bread. To me, it tastes rather bland (not surprising, given the massive production in bakeries). They're made of white flour (=few vitamins and/or minerals) so just the only reason to eat it may be that it's a cheap source of energy. Indeed, when I was younger I considered rohliks as the ultimate food when one had little money - and therefore, it's been perhaps one of most consumed food products in the Czech Republic.
Well, but the cheapness had been true perhaps till three years ago. By that time, it cost one crown per one rohlik (a 43g). That means some 23 crowns per 1 kg. IIRC, one type of loaf bread was slightly cheaper, but then it was a loaf (over 1kg), so if it wasn't for a big family, the rohlik came out more convenient.  Sure if you'd buy plain sugar, it would be slightly cheaper, but after then, it was perhaps the cheapest ready-made source of energy (counting caloric energy divided by price).
What happened three years ago? First, the price went up to 1.50 crowns, then, one year later, to 2 crowns (this was at first followed by the weight increase, but soon the weight was adjusted back). Yes, both times the bakers claimed the price is unsustainable and so...However, in these three years, inflation was rather small (some 2% per year). Now what's the situation?
One kg of rohliks would cost 46 crowns. Some whole-wheat breads are of that price, sometimes even cheaper. Some jams are cheaper (very weird for me, as when I was younger, I was used to that jam is something special, expensive, and on a (comparedly) big rohlik, one may put very little jam).
Yet people continue to eat rohliks. Why? Maybe they like the taste (unlike me). Maybe out of sentiment and/or habit. When they were poorer they ate it, now the Czech people are (in average) rich, yet they continue to consume rohliks, so as not to forget their poor past (just kidding ;-)
Well, the point of my post: I wonder, why anyone still eats that. When I'm alone home, I never buy it and I have no problems with that.